October 06, 2023
Let us begin with a question:
What should you do first when seeking for a reliable local logistics partner near you? Find contacts in your old phonebook or local logistic enterprises in the newspaper? Unlikely.
Instead, what do we do? We Google! Because it is more simple, convenient and fast.
Most consumers leverage Google and other search engines to look for the products and services they need.
Logistics companies used to connect with clients offline. However, eCommerce and digitalization altered the industry.
Logistics businesses can stay ahead of the competition by implementing modern software, like route planners apps or mobile barcode scanners. But those aren't the only digital tools you can use for your business.
In order to get noticed online, businesses need a robust Search Engine Optimization (SEO) strategy.
SEO is a crucial way for logistics businesses to reach potential customers online and connect with them effectively.
In this post, we will break down the use cases of SEO for logistics businesses, explore its potential influence on the industry, and provide some real-life examples. Let’s dive in!
Search Engine Optimization (SEO) is a set of techniques and strategies to enhance a website's visibility and ranking on search engines like Google.
SEO aims to optimize various elements of a website, such as content, keywords, and links, to make it more appealing to search engine algorithms.
This, in turn, helps the website appear higher in search results when users search for relevant keywords or phrases, ultimately driving more traffic and users to the site.
Logistics companies play a pivotal role in delivering products worldwide.
In an increasingly interconnected world, their expertise is vital, ensuring goods arrive on time and in perfect condition, ultimately driving economic growth and customer satisfaction.
Efficiency, reliability, and adaptability are the hallmarks of a successful logistics business, powering the wheels of commerce.
When it comes to search engine optimization, this marketing strategy can bring significant benefits to logistics companies.
In a competitive sector like logistics, leveraging SEO can be the key to staying ahead of the competition and growing your business.
Now that you know what SEO is and how it can impact your company, let’s delve deeper and see exactly what you can get from using SEO for your logistics business.
The primary goal of search engine optimization is to get your business in front of customers looking for similar products and services on the web.
An all-rounded SEO strategy can help your website appear higher in search engine results pages (SERPs).
To gain this benefit, you need to integrate relevant and popular keywords into your content, optimize the work of your website, and use other SEO best practices to let Google give you higher positions.
That is, more people will be able to come across your site when they look up relevant terms on the Internet, which means you can get better visibility and brand recognition.
Keyword rank tracking is a vital component of your SEO strategy, as it allows you to monitor how well your chosen keywords are performing in search engine results pages (SERPs). You can do this with the help of the rank tracker tools that will help you see how high you rank for different search queries and provide lots of valuable insights in terms of SEO. Such tools will help you identify and address any gaps in your current logistics SEO strategies.
By regularly tracking your keyword rankings, you can assess whether your SEO efforts are paying off and make necessary adjustments to improve your website's visibility.
Increased visibility on the web ultimately means more people coming to your website.
According to the Dalli Digital case study, the integration of SEO-optimized copy, mobile optimization, and improved website performance helped a logistics company acquire 20% more traffic.
If you wonder why this matters, more traffic means more opportunities to sell your service.
So, first and foremost, SEO affects business by increasing visibility in search engine results and driving traffic to your company’s domain.
Conventional, offline advertising methods have worked for the logistics industry for decades. And in 2023, they still do.
However, digitalization is rapidly changing the rules of the game.
The Local Consumer Review Survey 2023 revealed that as many as 87% discovered and assessed local companies using Google in 2022.
This means attracting new customers, even if you are a small local logistics business, is easier when you have an online presence, and search optimization plays a massive role here.
As was mentioned earlier, SEO can help your company drive more traffic.
When your business website gains more traffic, it becomes more visible to potential customers, thus giving you a chance to capture more clients.
SEO also enhances customer satisfaction. It can improve website loading speeds, mobile friendliness, and content organization, making surfing more pleasant and ultimately increasing customer engagement.
Can search engine optimization really increase your number of customers? It sure can!
A case study by Digichefs revealed a 50.95% increase in new users for a shipping company that implemented a new, more effective SEO strategy.
Most users don’t even go past the first page of search engine results.
Moreover, they are likelier to click on and buy from websites at the very top of the results.
In other words, modern consumers often trust Google’s suggestions and find websites at the top of SERPs to be the most trusted.
Therefore, we can conclude that building and implementing a solid SEO strategy can help you build a better reputation for your business.
You can look more authoritative and credible by getting higher positions in SERPs, and, as a result, people will trust you more.
Needless to say, reputation plays a massive role in the success of every business. So here you have one more reason to start thinking about SEO right now.
In a case study by ITForce, the agency reflects on the case of Xhovala, an Israel-based trucking company.
Despite over ten years of experience in the transport industry, the company had certain challenges in digital marketing and search engine optimization.
After taking a complex approach and revamping Xhovala’s strategy, ITForce increased the number of domains referring to the client’s website from only 2 to 123. This led to a significant increase in credibility and trust in the site in the search.
On top of that, the client increased its online visibility from 9% to 40% and scored 214 conversions.
Lastly, since search engine optimization can help your logistics company acquire more customers, it can also help you boost sales.
When you make your business visible to other companies and customers looking for similar services, you give them a chance to learn more about your brand and consider using it for their needs.
A case study by Today’s Local Media tells the success story of another logistics company - Container Kings.
Focused on growth and increasing sales, Container Kings teamed up with Today’s Local Media to improve their website, rethink their keyword strategy, handle on-page optimization, leverage local SEO, and strengthen the company’s link profile through link building outreach.
After two years of careful analysis, improvements, and hard work, the companies achieved impressive results - a whopping 92% increase in traffic and a 112% increase in leads.
Needless to say, more leads mean more chances to make a sale. So, this is one more example of how effective optimization can help logistics businesses thrive.
Today, search engine optimization remains one of the most powerful tools for businesses to grow, attract new customers, and generate higher revenues.
This is true for companies across all industries and verticals, and logistics is no exception.
Let’s recap the main benefits search engine optimization can bring to your logistics business.
After reading this article, you now know exactly how SEO affects logistics.
So don’t hesitate to start investing more in search engine optimization. Rest assured, a solid strategy will help you achieve your set goals and ensure business growth and success in the long run!